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Privacy policy

Last updated: 16 September 2026.

This page explains what information we collect, what we do with it, and how to ask us to delete it. It is written for the small business owners we work with and for anyone who visits this site.

Who we are

Proven Shorts is a marketing agency run by an individual, Kopal. We study which short video formats already earn views in a small business's category on Instagram, then produce short vertical videos for that business.

For anything in this policy, including a request to see or delete your information, write to [email protected].

What this website collects

provenshorts.com is a static site. In practice that means:

You can read every page and watch every sample without telling us who you are. We hear from you only when you choose it: the form, an email, or an Instagram direct message.

Google Analytics

We use Google Analytics 4 to count visits, so we know whether anyone is finding the site and which pages they read. It sets cookies in your browser and sends Google your approximate location (country or city level, worked out from your IP address, which Google does not store), the pages you view, roughly how long you stay, and what kind of device and browser you are on. It also records when someone clicks our email link or our Instagram link, because that is the one thing this site is for.

We see totals and trends, never a name. We have not turned on Google's advertising features, we do not build audiences or profiles from this data, and we do not use it to follow you anywhere else. We do not sell or share it. If you would rather not be counted, Google publishes an opt out add on for browsers at tools.google.com/dlpage/gaoptout, and turning on your browser's own tracking protection or refusing cookies also works.

Like any website, the server that delivers these pages may write short technical logs of requests, such as an IP address, a timestamp and the page requested. We do not use those logs to build a profile of you or to target you with anything. This site is hosted on Cloudflare Pages, so any such logs sit with Cloudflare and are kept under Cloudflare’s own policy and retention periods, not ours.

When you use the form on this site

The form asks for four things: your business name, your email address, and your Instagram handle, your TikTok handle, or both. Nothing else is asked for and nothing else is taken from your browser. There is one more box, hidden from view, which only automated spam fills in; if it is filled in we discard the message.

What you send is emailed straight to our own mailbox at [email protected]. The site keeps no database and no copy of it. The mail also records the country your request came from, which Cloudflare works out from your IP address, so we know whether you are somewhere we can serve.

We use it to look at your category, produce your example video and reply to you. We copy your business name, your handle and your email address into our own prospect list so we can follow up on that reply, and we keep the thread in the mailbox. We do not add you to a mailing list, we do not sell it, and we do not pass it to anyone except the companies listed further down that carry the mail.

When you give us a handle, we look at that account. It is public, so we could see it anyway, but it is worth saying plainly what we do: we open your Instagram or TikTok profile, read the posts and the view counts you have chosen to make public, and keep notes and screenshots of what we find, next to the same for other businesses in your category. That research is what the reply is built from. We do not log in as you, we do not need your password, and we do not follow, like, comment or message from it.

We keep the mail, the research notes and the example video until you ask us to delete them, and we clear out leads that went nowhere as we go. Ask us at [email protected] and we will delete all of it, including the example video. If the form was filled in for a business that is not yours, tell us and we will delete that too, and stop.

The mail itself is sent by Resend, an email service, which handles the message in transit on our behalf.

When you email us

Email you send to us is received in our mailbox and retained so we can reply and keep a record of what was discussed or agreed. That includes your name, your email address and whatever you choose to write to us. We do not add you to a mailing list because you emailed us.

When you message us on Instagram

Our own account is @provenshorts. A direct message you send there lives inside Instagram. Instagram is run by Meta, and your use of it is governed by Meta's own terms and privacy policy, not by this page. We read those messages, we may reply, and we may keep a short note of the conversation (who you are, what you asked, what we said) outside Instagram so we can follow up.

What we hold while we work for you

If you become a client, we hold what we need to make and place your videos, and nothing else:

We do not ask you for your customer lists, your customer records or your employee records, and you should not send them to us.

Account access under Option B

Under Option B you own a brand new Instagram account and add us as a partner in Meta Business Suite with content and insights permissions. That lets us post your videos and read the account's performance figures. We never hold your password. You can remove our partner access from Meta Business Suite at any time, without asking us first, and our access ends immediately when you do.

Payment information

Payment is by PayPal, Goods and Services. PayPal handles the payment itself and holds your payment details under its own privacy policy. We see what PayPal shows the person being paid: a name, an amount, a date and a transaction reference. We do not see or store your full card or bank details.

How long we keep things

We keep client material for as long as we are working together. After that we keep only what we still need: billing and tax records, for as long as tax and accounting rules require, the videos we produced, and a short record of results. Email threads stay in our mailbox so we have a history of what was agreed. Anything we are not required to keep, we will delete if you ask.

What we never do with your information

Third parties involved

Five companies are involved in the ordinary running of this business, and each has its own privacy policy that governs your dealings with it:

We do not control those companies and we cannot answer for their policies. If you want to know what they hold, read their policies and ask them directly.

Asking for a copy or a deletion

Write to [email protected] and say what you want. You do not need to cite a law, fill in a request form or explain yourself. Depending on where you live you may have a right to ask for a copy of what we hold about you, to ask us to correct it, or to ask us to delete it. We will do it unless we are required to keep the record, and if we have to keep something we will tell you what and why. We aim to answer within 30 days.

We may need to confirm you are who you say you are before we act on a request, usually by replying to an address or account we already deal with.

Children

Our services are sold to businesses. This site is not directed at children and we do not knowingly collect information from children. If you believe a child has sent us information, write to [email protected] and we will delete it.

Changes to this policy

If we change how any of this works, we will update this page and change the date at the top. If a change affects a current client, we will tell that client by email rather than expecting them to notice.

Contact

[email protected] for everything, including privacy questions and deletion requests.