Terms of service

Last updated: 16 September 2026.

These terms cover the work Proven Shorts does for you. "We" and "us" mean Proven Shorts, a marketing agency run by an individual, Kopal. "You" means the business that hires us, and in the two sections that follow, which are about this website, anyone who uses it. If anything here is unclear, ask before you start: [email protected].

Using this website and the form

Most of what follows is about the work we do for a client. This section and the next are about the part that comes first, and they apply to anyone who uses this site, whether or not you ever hire us.

• The form asks for your business name, your email address and your Instagram or TikTok handle. Sending it is not an order and it does not hire us. Nothing is charged, and neither of us is committed to anything.
• Send it about a business you own or are allowed to act for, with details that are accurate and an address you can receive mail at. Please do not send us somebody else's business.
• Sending it asks us to look at the public account you name, and to reply. That is what we will do.
• We reply to what you send, and we may follow up on it once or twice. That is not a mailing list and we do not add you to one. Tell us to stop and we stop.
• We may decide not to reply, and we may decide not to take a business on. We do not have to give a reason.
• The form is not for automated submissions, and not for anything unlawful, abusive or misleading. We delete those and we do not reply to them.

What we do with what you send is set out in the privacy policy.

The example video we make before you hire us

After you send the form we usually make one short example video for your business, and send it to you with what we found working in your category. It is free. It is not an obligation on either of us, and you do not have to do anything with it.

• We may decide not to make one.
• The example stays ours until you hire us. Receiving it does not give you the right to post it or to use it anywhere. If you want it, hire us and it is yours, like every other video we make for you.
• It is made the way all our videos are made, with generated footage. It never shows your real premises, staff, products or customers, and where a person appears it is a disclosed AI presenter. The section on how the videos are made applies to it in full.
• Anything factual in it is taken from what is already public about your business, so it can be out of date or simply wrong. Check it before you rely on it, and tell us what to correct.
• We may show it as a sample of our own work with your name, your prices and anything else that identifies you taken out. Tell us not to and we will not. The portfolio licence further down is a separate thing: that one covers the videos we make for a client, and it can name you only if you agree.
• Ask us to delete it and we will.

What the service is

We study which short video formats already earn views in your category on Instagram. We then produce short vertical videos for your business in those formats, with captions, sounds and hashtags.

• Starter: 5 videos a month.
• Standard: 10 videos a month.

A month's videos are produced and delivered or posted during that month. We do not carry unused videos over into the next month unless we tell you in writing that we will.

The two delivery options

You choose one when we start, and you can switch by telling us.

• Option A. We deliver the finished videos to you and you post them yourself, on your own account, on your own schedule.
• Option B. You open a brand new Instagram account that you own. You add us as a partner in Meta Business Suite with content and insights permissions. We post the videos to that account and read its performance figures. You keep the account, the login and the password.

What you own

You own the account, the followers and the videos we make for you, including the example video we made before you hired us, which becomes yours on the same terms from the day you start. That is true under both options. We never hold your password. Under Option B our access is a partner permission inside Meta Business Suite that you granted, and you can revoke it at any time without telling us first.

The licence you give us for portfolio use

You give us permission to show the videos we made for you as samples of our work, in these places and for this purpose only:

• On provenshorts.com.
• On our own Instagram account, @provenshorts.
• In pitch material we show to other prospective clients.

The terms of that permission:

• It covers only videos we produced for you. It does not cover anything you filmed or wrote yourself, and it does not cover your facts sheet, your prices or any material you marked private.
• By default we show samples by category, without naming you. It lets us name your business as the client only if you agree to that. It does not let us claim you endorse us, and it does not let us invent a quote from you. If you want to give us a testimonial, that is separate and you write it.
• It is free of charge and it does not expire on its own.
• You can ask us to stop using a specific video, or all of them, at any time, for any reason, by emailing [email protected]. We will take it down from our own site and our own account, and stop putting it in new pitch material, within a reasonable time. Material already sent out before your request cannot be recalled.

Price and billing

• Starter: $149 a month for 5 videos. Standard: $249 a month for 10 videos.
• Both tiers add a views fee of $1.50 per 1,000 views.
• Nothing is charged up front.
• The monthly retainer is invoiced the day your first video is live.
• The views fee is invoiced at month end.
• Payment is by PayPal, Goods and Services.

Invoices are due within 7 days. If an invoice is still unpaid after 14 days we may pause production until it is settled, and we will tell you by email before we do.

The views fee and the cap

The views fee is capped at $150 a month on both plans and we never bill past it, whatever the videos do. The cap applies to the views fee only, not to the retainer.

Views are counted from the platform's own figures for the videos we produced for you, for that month. Under Option B we read them in Meta Business Suite. Under Option A you send us the figures from your account, and we bill on what you send.

Revisions, factual corrections and your right to decline

• No creative revisions. You are paying for an outcome, not for hours, so we do not run rounds of creative feedback. We choose the format, the script, the footage, the captions and the sounds.
• Factual corrections are free and always welcome. A wrong price, a wrong address, a wrong name, a claim your industry does not let you make: tell us and we fix it at no charge.
• You can decline any video. Tell us up to 24 hours before it is due to post and it will not post. A declined video costs you nothing extra, and it still counts as one of that month's videos.

What you are responsible for

Before the first video you give us a one page facts sheet (your offer, prices, hours, location, claims) and a do not list (anything we must never say or show). You keep both current.

You are responsible for the accuracy of what you tell us and for whether you are allowed to say it. If your industry is regulated, if a claim needs a licence, a disclaimer or a qualification, or if a promotion has rules attached, that is your call to make and yours to get right. We will put on a video only what you have given us, and we will remove anything you tell us to remove. We do not give legal, medical, financial or regulatory advice, and we are not checking your claims against your regulator.

How the videos are made

Our videos are produced with AI generated footage. You are agreeing to that when you hire us. In detail:

• The footage never depicts your real premises, staff, products or customers as if it were filmed there.
• Where a format needs a person on screen, it is a disclosed AI presenter, used consistently across your videos.
• Instagram's AI label is switched on at upload. It stays on. We do not upload an unlabelled version.
• We never let an AI presenter pose as your staff, and we never fabricate a testimonial, a review or an endorsement.

Our full statement on this is on the AI disclosure page.

Cancelling

You can cancel any month. Tell us by email. We stop producing at the end of the month you have paid for, you keep every video already delivered, and there is no cancellation fee and no notice period. We can also stop working with you, and if we do we will tell you by email and finish or refund the month in progress.

If you revoke our access

Under Option B you can remove our partner permission in Meta Business Suite at any time. If you do, we can no longer post or read the account's figures. Two things follow for that month: no views can be verified, so no views fee applies for that month, and the retainer for that month still stands, because the videos were made.

No guarantee of results

We do not guarantee any number of views, followers, enquiries, customers or sales. We do not guarantee that a video will be shown to any particular number of people, or that a format that worked for another business will work for yours. What we sell is production in a format we can show is already earning views in your category, and the billing is built so that the views fee only grows when the views do.

We also do not control Instagram or Meta. Platform rules, the way posts are distributed, outages, account restrictions and label requirements are theirs to set and can change without notice.

Limits on what we are liable for

We will do this work carefully and honestly. But we are a small agency selling a low cost monthly service, so there is a limit to what we can carry:

• If we get something wrong and it costs you money, the most we will be liable for is the amount you paid us in the three months before the problem. That is the cap.
• We are not liable for lost profits, lost business, lost goodwill or other indirect losses.
• We are not liable for what Instagram or Meta do, including a post being restricted, an account being limited or figures being changed or withdrawn.
• We are not liable for the consequences of a fact you gave us that turned out to be wrong, or a claim you told us you were allowed to make.
• Nothing here limits liability that cannot lawfully be limited, including for fraud.

Changes to these terms

If we change these terms we will update this page and the date at the top, and we will email current clients about anything that affects them. A change applies from the next monthly cycle, not retrospectively.

Governing law

We set this out in the engagement email when you sign, so that it matches where your business and ours are based. If you want it settled before you commit, ask and we will put it in writing first.

Contact

[email protected] for questions about these terms, billing, corrections or cancellation.